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	<title>Market Talk</title>
	<link>http://www.market-talk.co.uk</link>
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		<title>Does the NHS lack commercial skills?</title>
		<description><![CDATA[
			
				
			
		
A number of employers of accountancy and procurement professionals tell us that they lack commercial skills in their teams. This has been further highlighted by our recent research of the accountancy profession, world class commissioning competencies and the forthcoming general election.  
According to our latest accounting and finance skills study, 21% of employers told [...]]]></description>
		<link>http://www.market-talk.co.uk/2010/03/09/does-the-nhs-lack-commercial-skills/</link>
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		<title>Who’s in demand – March 2010</title>
		<description><![CDATA[
			
				
			
		
Despite the current uncertainty in the NHS, there are still opportunities available across the sector. This is supported by the fact that according to our recent research The commercial challenge: Building accountants’ skills, 36% of NHS employers anticipate recruiting for new accounting and finance roles in 2010. 
Within procurement we are seeing specific skills in [...]]]></description>
		<link>http://www.market-talk.co.uk/2010/03/09/whos-in-demand-march-2010-2/</link>
			</item>
	<item>
		<title>How best should management cuts be managed?</title>
		<description><![CDATA[
			
				
			
		
At the end of 2009, PCTs were targeted with achieving a 30% reduction in management costs by 2013. The Conservatives have also pledged to reduce spend on NHS bureaucracy and to secure better value for money health services for the taxpayer should they form the next government. We look at what employers are doing to [...]]]></description>
		<link>http://www.market-talk.co.uk/2010/03/09/how-best-should-management-cuts-be-managed/</link>
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		<title>Written skills are put to the test</title>
		<description><![CDATA[
			
				
			
		
It has long been assumed that marketing and communications professionals are the wordsmiths of the organisation.  But with marketing budgets tighter than ever, a candidate’s ability to manage previously outsourced projects in house has never been more important.
With writing such an integral part of any marketer’s role, hiring managers are increasingly using written tests [...]]]></description>
		<link>http://www.market-talk.co.uk/2010/03/01/written-skills-are-put-to-the-test/</link>
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		<title>Who’s in demand &#8211; March 2010</title>
		<description><![CDATA[
			
				
			
		
Email marketing specialists are in demand as e-marketing continues to be a widely used online channel.
Marketing managers with specific product knowledge including funds, IFA and wholesale banking are in demand as financial institutions boost their teams.
Central government is recruiting for a number of change communication managers and communication &#038; stakeholder managers to help mange the [...]]]></description>
		<link>http://www.market-talk.co.uk/2010/03/01/whos-in-demand-march-2010/</link>
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		<title>Investment in CRM focuses advertising strategies</title>
		<description><![CDATA[
			
				
			
		
With consumer buying behaviours radically altered by the recession and purchasing decisions now more considered, mass marketing techniques are at risk of being less successful than before.
Given the wide-spread use of advertising across multiple media channels, coupled with reduced consumer spend the need to use targeted advertising with personalised messaging is more important that ever. [...]]]></description>
		<link>http://www.market-talk.co.uk/2010/03/01/investment-in-crm-focuses-advertising-strategies/</link>
			</item>
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		<title>An uncertain road ahead for social media</title>
		<description><![CDATA[
			
				
			
		
The demand for social media experts in a stand alone role is increasing, but will this specialism always be able to justify a standalone role and will we see an emergence of more social media experts?  
Views from the industry are mixed.  The more sceptical marketers believe social media will become an integral [...]]]></description>
		<link>http://www.market-talk.co.uk/2010/03/01/an-uncertain-road-ahead-for-social-media/</link>
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		<title>The quantum sector leap reverses</title>
		<description><![CDATA[
			
				
			
		
In our September 2009 edition of Market Talk, the article, ‘The public sector squares up to the private’ noted an increase in marketers moving from the private sector to the public sector for improved security and work life balance.
But only 5 months on and the tables have already turned.  As central government budget cuts [...]]]></description>
		<link>http://www.market-talk.co.uk/2010/03/01/the-quantum-sector-leap-reverses/</link>
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		<title>From cradle to grave – The intangible influence of HR</title>
		<description><![CDATA[
			
				
			
		
HR professionals are often regarded as specialists in the hiring and firing process, experts in managing contractual changes, and as the port of call for day to day grievances.  But is this one dimensional view of HR accurate and are some organisations missing a trick? 
Now more widely represented on executive boards, HR is [...]]]></description>
		<link>http://www.market-talk.co.uk/2010/02/22/from-cradle-to-grave-the-intangible-influence-of-hr/</link>
			</item>
	<item>
		<title>Use of social media aids candidate selection</title>
		<description><![CDATA[
			
				
			
		
The social media selection process.  Widely used by managers, but is it really useful for candidate profiling or is it fast becoming a fuel for misconceptions?
Increasingly HR managers are turning to social networks like MySpace and Facebook to screen candidates.  A greater awareness of the importance of ‘net reps’ is motivating many candidates [...]]]></description>
		<link>http://www.market-talk.co.uk/2010/02/22/use-of-social-media-aids-candidate-selection/</link>
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